PT Business 101 Course
This 8-week, small-group coaching course gives personal trainers all the tools they need to build a meaningful, profitable business.
Getting your business up and running requires clarity, vision, and the ability to execute the right strategies consistently. Without a roadmap or guidance, this process can be overwhelming. You need some help — and we’ve got your back.
PT Business 101 can fast-track your growth and save you YEARS of expensive trial and error. We’ve already helped dozens of personal trainers with the passion to grow and we’d be honored to work with you too.
We’ll guide you through an ethical and inspiring selling process as you build the skills to lead your consultations with confidence and ease. You’ll learn proven strategies that turn prospects into long-term, satisfied clients, AND you’ll understand how to attract your dream clients with your personal training services.
This empowering knowledge will enable you to turn your passion for fitness into a fitness career.
This virtual course is taught LIVE via Zoom. Classes are 1 hour long and held every week, so you can easily tune in from home or in between clients. All of the course materials and additional resources are sent to you electronically. You’ll be able to ask questions, get feedback, and connect with fellow personal trainers in your Zoom classroom.
We encourage you to register as early as possible because our onboarding experience includes a branding and marketing workbook to help you get clarity on your dream business. You’ll receive it shortly after you enroll.
There are four core modules in the PT Business 101 curriculum, and each module contains valuable information that you’ll have time to learn and implement into your business.

You’ll learn exactly how to:
- Attract prospects through branding and marketing
- Turn prospects into clients with a killer closing ratio (using the Art and Science of Selling Fitness model)
- Easily enroll clients to long-term programs
- Fill up your schedule
- Earn a living while doing what you love
Modules We Will Cover:
Module 1: Get Quality Prospects
With modern branding and business education in your back pocket, you can ensure that clients will find you! No more desperately chasing people down or following up on months-old consultations. You’ll lay a solid foundation that positions you as an expert and specialist that your clients can trust.
Module breakdown:
- Online presence
- Positioning yourself as an expert
- Branding and marketing
Module 2: Turn Prospects Into Clients
Every prospect is precious and it’s crucial to enroll as many people that come to meet with you! Learning how to communicate the value of your services effectively is the first stage in The Art And Science of Selling Fitness. By using a mix of skills from different fields, you’ll attract the kind of people who need your expertise.
Module breakdown:
- How to build rapport quickly
- Body language
- Building trust
- Active listening
- Becoming a people magnet
Module 3: Close Sales With Ease
Getting people interested in your services is both a science and an art. You’ll receive actionable techniques for asking powerful questions, effective communication strategies, and exceeding prospects’ expectations so THEY ask YOU how to sign up.
Module breakdown:
- How to conduct an assessment that impresses
- What to do during “the workout” portion
- How to transition into closing without being weird
- Responding to their fears before they’ve objected
Module 4: Convert Customers into Promoters
Delighting your customers through their on-boarding and post-sales experience is a crucial stage in your long-term success. Learn key retention and value-enhancement practices to wow your customers, turning them not only into repeat buyers, but promoters who recommend your brand, and what you offer to others.
Module breakdown:
- Building customer loyalty
- Building long-term relationships
- Soliciting customer feedback
How is this course different?
Are you ready to start building your empire of loyal clients?
Module 1: July 13, 11 a.m. PST, 90-min Group Session
Module 2: July 15, 11 a.m. PST, 90-min Group Session
Module 3: July 20, 11 a.m. PST, 90-min Group Session
Module 4: July 22, 11 a.m. PST, 90-min Group Session
BONUS: Enrol before July 1st and get a 45 minute 1:1 strategy session ($140 value) after graduation that will take your business to the next level.
You’ll receive a Zoom link upon enrollment.