We provide the education, resources and support you need to fill up your schedule with new clients.
Live Online Video Classes
Cutting-Edge Multidisciplinary Science
Modern Marketing & Sales Training
A community of Fitness Professionals
YOU WANT TO HELP PEOPLE REACH THEIR POTENTIAL THROUGH FITNESS & NUTRITION BUT YOU WERE NEVER THOUGHT HOW TO:
Find leads with ease
Your PT certification didn’t teach you how to fill up your schedule.
Sell your services with integrity
Current sales education sounds like an annoying and pushy used car salesman.
Enroll clients in long-term programs
Versus prescription based short term solutions that lead to constant client turn over.
Run a business without sacrificing your health
Most personal trainers have terrible schedules that lead to unnecessary caffeine abuse.
Navigate the life of a Solopreneur
Being self-employed comes with a set of challenges that aren’t a part of the Anatomy 101 curriculum.
Stay inspired, motivated and accountable
Running a business could get lonely and discouraging, but it doesn’t have to be.
And that’s why we created the ultimate resource for personal trainers
Between rigid, low-paying gyms and stress of not being able to get clients on your own, so many personal trainers burn out and give up on their dreams. It takes a special skill set (that goes beyond an expert knowledge of fitness) for fitness professionals to not only survive but THRIVE in their careers.
You have to run a business — even if it’s just you and your clients.
We built Trainers On Fire Academy to help talented personal trainers like you learn the sales tools and business fundamentals (like squats, deadlifts, pull ups and bench presses but for business) necessary for having a profitable full-time fitness career.
Our founder, Kalina Cardoso, has spent over 10 years in the fitness industry, working in gyms and running her own business. She brings her experience as a trainer, fitness manager, life coach and small business owner and combines it with what she’s learned from her successful peers and industry-leading experts to deliver the ultimate modern education designed to support you.
Whether you’re a new trainer struggling to fill up your practice with clients, or you’re an overworked, seasoned industry expert who’s looking for a way to scale, we feel your pain, and we can help. Together, we can build a fitness empire on your terms.
In our popular Personal Training Business 101 Course you’ll learn:
- The essential tools for running your own business (without sacrificing your sanity).
- How to attract prospects by leveraging modern marketing and online branding.
- Systems for turning prospects into clients with a killer closing ratio (using the Art and Science of Selling Fitness model).
- Formulas for leading a great consultation, presenting packages and overcoming objections.
- Ways to easily enroll new clients into long-term programs.
- What it takes to fill up your schedule using systems and tools so you don’t get buried in paperwork.
- And most importantly, how to earn a living while doing what you love.




JOIN THE WEEKLY Personal Trainers MASTERMIND MEETUP where you’ll get:
- Customized (and personalized) ongoing coaching for your business.
- Consistent accountability for your goals that keep you moving closer to your vision.
- Additional training from successful industry leaders and solopreneurs.
- Access to real-world experience — and real-time problem solving.
- Information on the latest tools, resources and software your business can benefit from.
- Community support from other self-employed personal trainers who get it.